Often when people decide to register a domain name for their website, they will opt for some of the more commonly used top-level domains like .com, .org or .net, because they feel this gives their site a more professional appearance and will appeal to an international audience. Although this is arguably true, registering for country-code top-level domains is something that could prove beneficial to your company, especially if you conduct your business quite frequently in other particular countries.
One of the benefits is that a large search engine like Google or Yahoo will give you a higher search ranking if your domain name extension is that of the searcher’s country. For example, if someone from the UK is searching for travel deals, a search engine will often rank .co.uk travel sites higher than competing websites that only have a .com TLD.
Having a ccTLD will also get your website listed in a lot of country-specific directories that stipulate that your domain name has a certain extension. These one-way links from authority sites can help immensely with your search engine rankings as they are graded much higher than reciprocal linking.
Another advantage to having an international TLD is that you can automatically display products for that particular customer’s region without having to ask customers to specify their geographic region. By providing a more local feel you can boost the customer’s buyer confidence, which can then lead to higher sales.
On the topic of buyer confidence, having a ccTLD helps gain the trust of international customers because they consider your site to be local and therefore governed under the same laws as the buyer.
Considering the unique benefits of having your site registered under a ccTLD, it may be best to purchase both a .com and an international TLD as it’ll boost your appeal to both international and national customers, which can aslo lead to increased sales.
Aside from ccTLDs, other international TLDs like .eu and .asia are also good to keep in mind as they can help your brand target larger regions, like the European Union and Asia.
We recommend www.eurodns.com for all your ccTLD registration needs.
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