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Why a Generic Domain Name is Important
[ 6 posts ]
Why a Generic Domain Name is Important
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Urashi
DN forumer
Joined: Wed Apr 22, 2009 7:24 am
Posts: 8
Why a Generic Domain Name is Important
Quote:
Most companies and their brand managers prefer their brand name over a generic domain name, after all, they are called BRAND MANAGERS! The brand helps them stand out from their competitors, and they know (well, hope) their customers will remember the brand name when walking the aisles at Walmart or searching the shelves at Best Buy, or some other retail shop.Many of the world’s large brands can afford to spend billions or millions on marketing to ensure everyone remembers their company name. They buy television commercials, sponsor the biggest sporting and other televised events, pay for stadium and building naming rights, send billions of direct mail pieces, rent billboards along the highway, have extensive Internet marketing campaigns, and do a whole host of other things to make sure customers and potential customers know who they are – maybe even more than what they actually do.When a company chooses a unique brand name over a generic domain name, they are missing a big piece of the puzzle – Google/Bing/Yahoo/Ask searches. Sure, a company can pay for search engine marketing campaigns, but organic search results are much less expensive, and they don’t require the same amount of money for constant upkeep, although a great website is costly. SEM costs a lot of money, and if you stop, the traffic will stop coming as well.Keyword domain names generally perform better than non-keyword domain names when it comes to search engine results for the searched keyword, especially with Bing. When people search for a specific product, and they either don’t know the brand they want or simply want a comparison of brands, they would probably type the product name in Google or search engine of choice.In fact, have a look at some Google search comparisons of brands names vs the generic name (Global Monthly Search Volume, exact match). You’ll see that although the brands sometimes to get more search volume, there is still a significant number of people that don’t look for brands – they look for products.Candy: 1,220,000Hershey: 90,500Cell Phones: 1,500,000Verizon Wireless: 3,350,000Mountain Bikes: 301,000Trek: 368,000Vodka: 368,000Grey Goose: 74,000This isn’t scientific at all, but it shows that many people either aren’t satisfied with a particular brand or they would like to see some sort of comparison, to get an idea of their options (ie Bing is “the decision engine”). If a generic domain name is well-developed, it will rank right up there organically, allowing the company to capture a significant amount of that search traffic (at no incremental cost). They can compete with the big brands at much less ongoing cost, aside from website upkeep.With Lowell.com, about 20% of my traffic is type-in traffic. I am sure this percentage is much higher on an established brand like Verizon or Apple. However, there will always be a significant percentage of people who find the website via Google, and many of them are searching for generic search terms, as witnessed above. If a company owns top rankings for a well-searched generic term, they might not need to spend millions on brand marketing, since the consumer might find what they want simply by seeing the meta tags and trusting the generic brand.If a company owns the generic term, they can build a site on that domain name ala Toys.com, and either brand the generic domain name or make sure there is easy access to get to the main brand. Doing this can help both websites rank for the generic term, rather than just taking one out of commission by forwarding the type in traffic, since a forward rather than a stand alone website will probably remove it from Google and other search engines.
In my opinion, when it comes to Internet marketing, a generic domain name can handily beat a known brand at a fraction of the cost.
http://www.elliotsblog.com/why-a-generi … rtant-8273
Fri Aug 21, 2009 12:38 pm
Mio
DN forumer
Joined: Mon May 04, 2009 10:18 am
Posts: 11
Re: Why a Generic Domain Name is Important
Good news from google!!!
cause before changes my site was nowhere to be seen on Google.
Fri Aug 21, 2009 1:21 pm
Urashi
DN forumer
Joined: Wed Apr 22, 2009 7:24 am
Posts: 8
Re: Why a Generic Domain Name is Important
That’s SEO advantage that you can have a generic term as your exact match dot com domain.
Fri Aug 21, 2009 1:25 pm
miruthanka
Newbie
Joined: Mon Apr 26, 2010 9:22 am
Posts: 2
Re: Why a Generic Domain Name is Important
Hi,This Domain are important ,it will help for make website ,I got my best domain and hosting from here at very cheap cost.
Wed May 12, 2010 1:52 pm
Domain-mod
Site Admin
Joined: Sat Apr 26, 2008 7:17 am
Posts: 962
Re: Why a Generic Domain Name is Important
Urashi wrote:
That’s SEO advantage that you can have a generic term as your exact match dot com domain.
But if have COM domain name that does not mean you should not do any SEO for your web site.
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Mon May 17, 2010 9:23 am
prabu
DN forumer
Joined: Mon May 24, 2010 11:05 am
Posts: 11
Re: Why a Generic Domain Name is Important
It is something useful one!!!!!
Sat Jul 10, 2010 10:13 am
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