VeriSign, the trusted provider of Internet infrastructure services for the networked world, today announced that VeriSign Partner Program members can now offer the VeriSign Trust™ Seal. Launched in February, the VeriSign Trust Seal is an extension of the world’s most recognized online trust mark. The new seal is designed to increase confidence, traffic and transactions for sites that do not require SSL Certificates.The VeriSign Trust Seal pairs the familiar VeriSign checkmark circle with the words "VeriSign Trusted," enabling businesses of any size to display a highly recognized visual element commonly seen on brand-name web sites. The new seal further builds trust by communicating to consumers that the site has been scanned daily for malware and that the site represents an actual business whose identity has been authenticated by VeriSign. The seal adds another VeriSign security and authentication solution to those already available through the company’s wide range of partners and is an ideal choice for sites that outsource their shopping cart or payment functions to third-party providers, and for those that do not collect sensitive personal information.By offering the VeriSign Trust Seal, VeriSign® Partner Program members can increase revenue and differentiate their solutions. Web site hosting companies, domain registrars, shopping cart providers, payment and merchant services and all existing VeriSign resellers now have another way to help their customers display an instantly recognizable and globally trusted mark that establishes trust with consumers."With the VeriSign Trust Seal, our partners now can bring the trusted VeriSign brand to a much broader marketplace, including content publishers, ad-supported web sites, small online businesses, and e-commerce sites whose shopping carts are managed by a third-party service," said Armando Dacal, vice president of channel marketing and strategy at VeriSign. "Now every web site whose success relies on a trusted relationship with consumers can display an extension of the most recognized trust mark on the Web." The VeriSign Trust Seal helps drive traffic by serving up the most recognized trust mark on the Internet while helping web sites avoid search-engine blacklisting. Additionally, increased conversions result as consumers have a higher propensity to take action on sites that they trust, and they will come back to sites that protect them from malicious attacks or identity theft. For example, displaying a VeriSign Secured® Seal has helped drive Web traffic uplifts ranging from 10 percent to 34 percent, with an average traffic increase of 24 percent.
For more details check out www.verisign.com
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