Toys "R" Us relaunched the internet domain Toys.com with a goal of building its online brand portfolio in the search market for toy and baby products.
The site provides the retailer with a new way to redirect users to the company’s family of e-commerce sites including Toyrsus.com, Babiesrus.com, eToys.com and babyuniverse.com.Some unique features of the site include unadvertised and exclusive deals with many posted on the site before anywhere else on the web. With "Deal of the Day," users can also get special pricing for items once the customer adds the product to their shopping cart.
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