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Wednesday, 13 May 2009 11:12 Domain News
T.R.A.F.F.I.C. has certainly produced a lot of enjoyable times over the 54 months since the show debuted in a cozy little Marriott on the edge of the Atlantic Ocean.
More importantly, T.R.A.F.F.I.C. produced a lot of profitable times for those fortunate enough to attend. That’s the bottom line that has tied all of the T.R.A.F.F.I.C. shows together through changing times, formats and venues. To be sure, the glamorous locations and lavish parties provided great memories but meeting the right people and building your business is what this show has always been about at its core.Many new competitors have entered the conference space since T.R.A.F.F.I.C. got the ball rolling .The pie is getting cut many more ways now, so T.R.A.F.F.I.C., between the surfeit of shows and the slowing economy, hasn’t been pulling crowds like the 600 that turned up at T.R.A.F.F.I.C. West in Las Vegas two years ago. The high water mark over the past year was the 350 at T.R.A.F.F.I.C. New York last fall, bookended by the approximately 200 each for T.R.A.F.F.I.C. East in Orlando last May and the just concluded conference in Silicon Valley.
Read the entire article here : http://www.dnjournal.com/events/2009/traffic-silicon-valley-review.htm
