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Wednesday, 13 May 2009 11:10 Domain News
It looks like 2009 is going to be "The Year of New Domain Monetization Initiatives."
We had the explosion of minisite development services,and then we’ve learned that the Strata Services Group, a leading domain portfolio management and optimization organization, has acquired the business of domain development and monetization company PPX for an undisclosed sum. PPX recently developed a new technology platform which allows its partners to access relevant high margin cost-per-action (CPA) advertisements in combination with other forms of monetization on the same platform.The acquisition will allow Strata to give its clients new CPA revenue alternatives, automated implementation of CPA templates in high margin verticals optimized in real time, the ability to generate revenue from both CPA and PPC sources from the same domain, free full site development for high volume generic domains and, according to Strata, a significant increase in domain revenue and domain resale value.
Read the entire article here: http://www.dnjournal.com/archive/lowdown/2009/dailyposts/05-12-09.htm
