Companies must Improve their Domain Name Management Practices
Posted by Chief Editor , Thursday, 04 September 2008
"Domain Name Management"
What is it? Why is it important?
How do you go about it?
Those are the subjects we will discuss in this article…What is Domain Name Management?
Domain Name Management can be described as the sum of all tasks needed to maintain your domain name portfolio up to date, preventing outsiders from registering and abusing your trademarked identities, and processing legal disputes that may arrise. Proper Domain Name Management is comprised of a variety of tedious tasks:
Staying informed about the domain industry’s trends and regulations
Pro-actively registering domains under new ccTLD & gTLD extensions when they become available
Renewing your existing domain portfolio on time to prevent losing your domain names
Pro-actively seeking out other domain owners who infringe on your trademarks and/or patents
Preventing and combating cybersquatters and typosquatters
Launching UDRP processes when necessary
Why is it important?
Since the advent of the internet business owners and organizations worldwide have struggled to keep up with the registration of new domain extensions, renewing domain names they already own, not to mention finding out about third party domain registrations that infringe upon their trademarks.
Very few businesses employ staff to perform those tasks diligently and those who do often end up being embroiled in costly dispute resolution processes with those employees. According to a recent article, a web hosting firm Fasthosts Internet reported a 30 per cent rise in the number of domain ownership disputes, which it put down to firms registering in the name of an employee or third party rather than that of the business owner.
The importance of efficient Domain Management becomes very clear when you consider that no organization or business can afford to:
lose their Internet identities due to a simple registration oversights
miss registering their domain names under new ccTLDs and gTLDs when they become available
let a third party use their business identity for profit or to hurt your reputation
spend thousands on UDRP litigations to recover rightful domain names
Solid Domain Management will become even more crucial when ICANN’s new policies go into effect, allowing many new domain extensions to spring to life. Estimates claim that at least 10 to 20 new extensions may see the light of day next year alone. So, plan on having a domain management system in place if you are a business or an organization. It is not longer a luxury, it has become a necessity!
How do you go about it?
Efficient Domain Management is time consuming and requires dedicated resources most businesses neglect to invest in. Luckily there is an alternative available. Domain Management Service Providers such as eBrand Services offer expertise and efficient handling of all your domain name management needs. Here is a complete list of services that are available:
Domain portfolio analysis
Competitor analysis: What trademarks and domains are your competitor registering
Typo-squatting: Who is stealing your emails and web traffic
Brand Monitoring: Who is misusing your brand
World Wide Support 24/7
Anonymous Registrations
ReBranding
PreBranding
Whois service
Since ICANN plans on allowing many new TLDs t exist, it is crucial for all business owners and other organizations to be prepared. Remember, Domain Management is no longer a luxury, it has become a necessity!
Source: Written and Published on September 4th, 2008 by Roland G. Buck – Chief Editor
