Ahead of the Curve: Conceptual Domaining
Posted by Caycee Boyce , Friday, 02 May 2008
(image source)
Over the years we’ve been on top of many trends, from Spyware, Blogs, Blooks, tubes, and others. Buying trendy domains is a subject which deserves much coverage on its own (I will try to write about it soon) but today I’m going to talk about something I find more challenging, more intriguing: Conceptual Domaining.
What is Conceptual Domaining? Conceptual Domaining is figuring out TOMORROW’s traffic trends (generic/descriptive terms!) based on Today’s hot trends (generic/descriptive, trademarks). A couple of examples are in place:
1.
2006: New site gaining traffic: YouTube
Site concept: video streaming Term derivation: TV Tube, Personal TV Potential Domains:
Primary (natural, generic): TVTube.com
Secondary: YouTV.com, MeTV.com, MyTube.com
2.
2005: New site gaining traffic: MySpace.com
Site Concept: Page creator, social networking Term derivation: “My Place”, “My Page” Potential Domains:
Primary: MyPlace.com, MyPage.com
Secondary: YourSpace.com, OurSpace.com, OurPage.com, YourSpace.com
A word of caution: You need to be extremely careful here with local and international trademark laws. My suggestion for you is to stick with generic/descriptive terms and use them in their related descriptive manner.
Source: Posted on TheConceptualist by Sahar Sahid — Reprinted with permission — May 1, 2008
